Goodwood-based Rolls-Royce Motor Cars (
www.rolls-roycemotorcars.com) has reported its second-highest annual sales in the marque’s 113-year history, up 6% on its 2015 results. The company said that 4,011 cars were delivered to customers in more than 50 countries in 2016.
The BMW-owned company recorded its highest-ever sales in global markets, including Europe (up 28%), the Americas (up 12%) and the Asia Pacific region (up 5%).
It said that the only major region where conditions remained difficult was the Middle East, with consumer demand for all luxury goods “dampened by economic and political uncertainty”.
A number of individual markets also broke previous records, notably Japan (up 51%), Germany (up 30%), the UK (up 26%), China (up 23%) and the USA (up 10%).
Chief executive Torsten Müller-Ötvös said: “This remarkable result emphatically affirms the global appeal of the very finest British luxury goods to the world’s most discerning patrons.
“Rolls-Royce is a true Great British manufacturing success story, one driven by the hard work and ingenuity of the men and women employed at our Centre of Luxury Excellence in Goodwood, West Sussex.
“We are deeply proud of the achievements of our historic brand over the past years; Rolls-Royce continues to surge forward in a confident and sustainable manner.
“Our business model, which is rooted in our unique and detailed understanding of the multi-faceted world of luxury, is producing growth at just the right pace for a truly rare and exclusive brand.”