A new Jaguar Land Rover vehicle was registered every 30sec in March, as Britain’s biggest car manufacturer continued a record-breaking start to 2017.

The company celebrated the best March sales in its history, with Jaguar sales up 68% (to 9,484) and Land Rover sales up 14% (to 22,283), driven by a raft of new models including the F-Pace — the fastest-selling Jaguar ever.

Jeremy Hicks, managing director of Jaguar Land Rover UK, said: “After a record-breaking 2016 and start to 2017, we are continuing our momentum with these March figures. In the current uncertain economic climate, it shows that the Jaguar and Land Rover brands are stronger than ever here in the UK.

“New products are driving this success, with both brands now offering a range of vehicles that appeal to more buyers than ever before. We are no longer an attractive alternative but a serious rival to our established competitors. With new models on their way throughout 2017, this momentum looks set to continue.”

Models due to be launched later this year include the Range Rover Velar and the Jaguar I-PACE (pictured). The business has also announced its intention to produce a new generation of the XF Sportbrake.