The Hitchin-based work-holding specialist Roemheld UK Ltd (www.roemheld.co.uk) has appointed Darren Rowell as its new northern-areas sales manager.

He has over 27 years’ experience in manufacturing and has previously worked in machine tool sales.

Darren said: “I was keen to work with Roemheld because of the quality of the workholding products they offer as well as the mix of products, some of which I was familiar with and some, such as materials’ handling, that I wasn’t.

“It’s good to be a member of such a dedicated, supportive team and I’m very excited to make a name for myself and promote Roemheld in the North of the UK.”