The Black Country Chamber of Commerce (www.blackcountrychamber.co.uk) has launched a new campaign — Making the Future — to raise the awareness and profile of manufacturing in the Black Country.

Speaking after the launch event, Neil Lloyd from FBC Manby Bowdler, which is partnering with the Black Country Chamber to deliver the campaign, said: “We were delighted with the turnout for the launch; it demonstrated that there is a lot of appetite to support a campaign focused on manufacturing.

“The quality of the speakers and the panel was extremely high, and it gave some valuable insight into the challenges that the sector faces, as well as some workable solutions.”

Adam Marshall, director general of the British Chambers of Commerce, said: “It was an honour to join the Black Country Chamber at the launch of its manufacturing campaign, designed to help the sector fulfil its growth potential.

“The event was a testament to the work of the Chamber and its members in supporting an industry with such a proud local history, and its efforts to ensure that manufacturing is prepared for the opportunities and challenges of the future.

“There is clear support and enthusiasm from local companies for action on the issues identified — such as skills, innovation and strategic collaboration — and this will go a long way in ensuring the success of the campaign, and helping the sector to prosper in the long term and drive local growth.”