Polestar — the Volvo Cars performance company and brand — has opened its new global headquarters in Gothenburg, Sweden.
The company (
www.polestar.com) develops high-performance cars based on Volvos and offers technical and cosmetic upgradesto enhance Volvo models.
The new headquarters building, located on the Volvo Car Group campus, was designed by Swedish architecture firm Bornstein Lyckefors, in co-operation with the Polestar Brand team.
Thomas Ingenlath, Polestar CEO, said: “With the new headquarters, we wanted to transform an existing structure to create a new modern building that expresses our brand values and becomes an inspiring place for our global team to work.
“We have expressed our minimalistic design in our brand appearances since we launched globally last October. In places like the
Geneva Motor Show, Goodwood Festival of Speed and the
Pebble Beach Concours d’Elegance, our brand presence has been embodied by a strong architectural statement.
"Another architectural expression is soon to be completed in China, as we finalise the construction of the Polestar Production Centre in Chengdu.
"In just one year, we have already established Polestar as a global brand with a global footprint.”