Staffordshire-based JCB is partnering with a new F1 British motor racing team. The deal with Silverstone-based Sport Pesa Racing Point F1 Team (formerly Force India) will see prominent JCB branding on the cars driven by Lance Stroll and Sergio Perez — and on helmets, overalls and the team’s trackside clothing.

In addition, JCB will provide machines to help in the construction of the team’s new factory later this year. It will
also supply a range of power tools and work-wear, as well as equipment such as access platforms and generators to assist the team when it races in Europe.

JCB chairman Lord Bamford said (www.jcb.com): “JCB is one of the world’s biggest construction equipment brands, and this partnership will help us cement and build customer relationships.

“We see great synergy with the Racing Point team; we both have a passion for pushing the boundaries of new technology.”

Otmar Szafnauer, team principal and CEO of Sport Pesa Racing Point F1 Team, said: “This is the dawn of a new era, and we are delighted to welcome JCB on what is certain to be an exciting journey in the years ahead.

“We are hungry for success on and off the track, and it’s great to have such a dynamic and world-leading brand supporting our efforts as we head into the 2019 season.”