Shropshire-based Igloo Vision, which designs immersive virtual-reality (VR) experiences and solutions for clients that include BP, Microsoft and Uber, has received a £1 million investment from Birmingham-based Frontier Development Capital.
This will support the company’s international expansion plans and lead to the recruitment of seven new people.
Igloo Vision (
www.igloovision.com) is known for developing projection domes and cylinders that create 360deg VR experiences for up to 750 people.
Because entire teams can get inside these spaces and engage with the content, the technology is well-suited to training, simulation and visualisation, as well as events and experiences.
Since opening in 2007, the company has ‘delivered’ more than 500 events and installations in 22 countries. It now employs 50 people — in Shropshire, London, New York, Los Angeles, Toronto and Melbourne.
CEO Dennis Wright said: “We are unusual for a VR company, because we are already profitable and already selling to many of the world’s largest brands.
“The one thing that has held us back is that we haven’t had enough investment to expand as quickly as we would like.
“Frontier Development Capital’s involvement now enables us to accelerate our growth.”