BGF invests £6.25 million to ‘spread the Ward’

Posted on 16 Sep 2019 and read 378 times
BGF invests £6.25 million to ‘spread the Ward’Maidenhead-based Christopher Ward, which designs high-quality timepieces that are made in Switzerland, is set for rapid expansion following a £6.25 million investment from London-based Business Growth Fund (BGF).

Founded in 2005 by Mike France, Chris Ward and Peter Ellis, the company has grown to become the UK’s leading direct-to-consumer watch brand, with customers in more than 100 countries (

The new investment will support its long-term growth strategy, by providing the capital needed to expand its market presence and product lines.

This year marks the fifth anniversary of the brand’s own Swiss-made movement, the Calibre SH21.

The current watch collection includes dress, dive, aviation and motor-sport watches, as well as a collaborative collection with British car maker Morgan.

The company employs 45 people and processes 22,000 orders per year, generating sales of £10.5 million.

CEO and co-founder Mike France said: “Our raison d’etre at Christopher Ward is to work towards giving as many people as possible the opportunity to experience the pleasure of owning a finely crafted hand-built premium watch.

“We’ve made great progress in 14 years and feel the time is now right to ‘spread the Ward’ to even more people world-wide.”

Be seen in all the right places!

Advanced Engineering 2019 Metalex 2019 Machine Tool Indonesia 2019 Steelfab 2020 Expo Manufactura 2020 WIN Eurasia 2020 Shenzhen International Machinery Manufacturing MACH 2020 ITM Industry Europe 2020