#ferrari #automotive Ferrari will never build cars outside its core sports-car and GT market, chairman Luca di Montezemolo has declared. Speculation has linked Ferrari to projects such as building an SUV, a four-door car or a smaller — and cheaper — car, but he said that none of these would fit the brand.
“Our emphasis is on our heritage and expertise. We will manufacture new models in the future, but their market position will always begin with where we stand in relation to our history.”
Mr di Montezemolo said that sister brand Maserati was moving into the four-door market with the Ghibli and would launch an SUV in the near future. “People ask me if my insistence on selling no more than 7,000 Ferraris will harm our brand, but I don’t believe so. They also ask me about a four-door car or SUV, and I point them in the direction of Maserati.”
Asked if he feared the widespread success of Porsche in the sports-car market and its move back to the ‘hyper-car’ market with this year’s 918 Spyder, Mr di Montezemolo said: “Everyone respects Porsche; it is the most important brand in sports cars after Ferrari. But over the past 20 years, when anyone has tried to penetrate our segment, I have welcomed it.”
Mr di Montezemolo also said that Ferrari would never build a pure electric car while he is at the helm of the company.