David Beckham has become Jaguar’s latest brand ambassador.

The former England football captain will appear in a series of print adverts and TV commercials exclusively in China. His role will initially see him feature alongside the new Jaguar F-Type Coupé, following its unveiling in London last month.

Bob Grace, Jaguar Land Rover’s managing director in China, said: “We are absolutely thrilled that David will be an ambassador for Jaguar in China; he is a Briton whose achievements mean he has global popularity and is someone who embodies contemporary British style and sophisti-
cation.”

David Beckham said: “I’ve always been an admirer of Jaguar — from the styling and design to the feel and roar of the engine, every element feels uniquely British. It’s an honour to support a brand with such an amazing heritage, and I look forward to being part of Jaguar’s exciting future in China.”