In a campaign launched on 20 August, the Government and leading companies are calling on young people to Get In, Go Far by choosing an apprenticeship. The advertising campaign showcases the variety and quality of apprenticeships on offer. Apprentices taking ‘selfies’ on mobile phones in their places of work will appear on TV, on posters and in print.

At the launch of Get In, Go Far, Skills Minister Nick Boles said: “The new campaign features some great success stories that show exactly how far an apprenticeship can take you. I would recommend any young person who isn’t sure what to do next to look at some of the new and exciting apprenticeship opportunities available.”

Speaking in Leeds, Business Secretary Vince Cable said: “For too long, there has been a divide between university and vocational education that has been damaging for both employers and young people. Placing university degrees and apprenticeships on an equal footing will help to break down barriers and better meet the needs of business.

“Since I became Secretary of State, we have expanded apprenticeship numbers greatly, particularly Higher Apprenticeships. The reforms we have made enable employers to design and deliver apprenticeships that meet their needs, while giving young people valuable qualifications and helping them to build successful careers — from TV production to advanced manufacturing.”

Tim Thomas, head of employment and skills policy at the EEF, said: “With two-thirds of manufacturers planning to recruit an engineering apprentice in the next 12 months — with starting salaries well above average, accelerated career progression and, in many cases, a job for life — manufacturers are ‘shouting from the rooftops’ to attract young people into their industry.

“We know from our own experience at the EEF’s training centre just how far these talented young people can go in the world of work. We wholeheartedly support the launch of this campaign.”

Since 2010, there have been over 1.8 million apprentices in England. Research has shown that 86% of those who undertook an apprenticeship stayed in work afterwards — 67% with the same employer.