‘Electrifying’ sales results for BMW

Posted on 05 Jun 2018 and read 365 times
‘Electrifying’ sales results for BMWFollowing its best-ever first-quarter sales results, the BMW Group (www.bmwgroup.com) continued to grow sales around the world, with a total of 194,889 BMW, Mini and Rolls-Royce vehicles delivered to customers in April — an increase of 1.2% on last year’s figure.

The company sold a total of 799,520 vehicles to customers world-wide in the first four months of 2018, up 2.5% on the first four months of last year. Moreover, the company’s electrified vehicles are contributing strongly to the on-going sales success, with April seeing a significant milestone achieved.

Board member Pieter Nota said: “We are delighted to announce that there are now over a quarter of a million electrified BMW Group vehicles on the world’s roads.

"At 9,831, combined sales of BMW i, BMW iPerformance and Mini Electric vehicles were up 52% in April, bringing the total number of electrified BMW Group cars sold to over 250,000.

"We are well on track to deliver on our stated target to sell over 140,000 electrified vehicles this year.”

In the first four months of the year, BMW Group electrified sales totalled 36,692 units, up 41.7% on the first four months of last year, with sales spread across many markets, including the USA (7,716 for +73.3%), the UK (5,059 for +25.6%) and Mainland China (3,181 for +646.7%).

The result in China is due to the success of the recently launched — and locally produced —BMW 5 Series plug-in hybrid.

In April, electrified vehicles accounted for 5% of global BMW Group sales, although in certain markets, that percentage is much higher.

For example, in the UK, 9.0 % of all BMW Group sales are electrified, while the figure for the USA is 7.3%.

In the Scandinavian markets, over a quarter of all BMW Group sales are electrified, and in Malaysia these vehicles accounted for more than half of BMW Group sales in April.

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