North Wales-based Design Reality, an industrial design consultancy that serves the industrial, medical and consumer sectors, installed an HP Jet Fusion 3D 4200 3-D printer in October last year to improve its design and production capabilities and reduce its outsourcing requirements.

This has allowed the company to offer its customers an end-to-end solution for their design, prototyping and production needs.

The durability of HP materials was a key benefit of the installation; the company mainly uses HP Nylon 12 material to minimise waste and optimise cost and part quality.

Design Reality (www.designreality.co.uk) is also using HP’s subscription pricing for its 3-D printing materials.

The company can monitor its usage and costs via a digital dashboard. Its guaranteed price per successful build removes the challenges associated with variable costs, enabling it to quote the cost of a part with confidence and consistency on price and margin.