Peugeot Design Lab worked with Airbus on the H160 design

The Peugeot Design Lab, based in Paris, is opening a new satellite design studio in São Paulo, Brazil, expanding its design credentials around the world. The new design studio is the third satellite studio created by Peugeot and joins two others in San Francisco and Shanghai catering for clients outside the automotive sector.

As a global manufacturer with more than 210 years of industrial heritage and 131 years of automotive design expertise, Peugeot’s design team know that whatever the field, the perfection of new products is not just about their functionality.

It is this philosophy that enables the Peugeot Design Lab team in São Paulo to integrate and support the regional demands for the development of non-automotive products and to work in collaboration with the main design studio in Paris, and the two satellite studios in Shanghai and San Francisco.

Fabien Darche, PSA Group design director in Latin America, said: “We are going to consolidate Peugeot Design Lab in Brazil not only by fostering the know-how, experience and excellence of Peugeot design from the automotive field, but above all by offering customers the opportunity to detect the refinement and elegance synonymous with Peugeot design in other products and services.“

Unique and strong brand identity
In an increasingly competitive world, the Peugeot Design Lab studio defines a unique and strong brand identity for its clients, which is essential for the identification, success and sustainability of the brand. It will be active in various fields including brand image, creation, development, industrialisation and communication.

The creation of new products can sometimes give rise to co-investment between Peugeot Design Lab and the partner brand. Depending on the commitment, this collaboration can vary from partnership to co-branding.

Finally, throughout its history, Peugoet has displayed a deep social commitment, so the Peugeot Design Lab will continue this tradition by opening its doors to non-profit projects.

Since its launch in 2012, the Peugeot Design Lab has worked with a number of iconic manufacturers, including Pleyel, Airbus and Bénéteau.