Pic: Joel Crawford, new chief revenue officer at IntelliAMUK-based Industrial AI company,
IntelliAM, has appointed leading asset management executive, Joel Crawford, as chief revenue officer (CRO).
Crawford joined on 1 June and will be based in Knoxville, Tennessee, where he will lead IntelliAM’s global revenue strategy with an immediate focus on the US market.
He brings more than 17 years of experience in asset management, with a strong track record of scaling businesses. This includes building a new services arm at Allied Reliability Group, revitalising a long-established consulting firm, and leading US market expansion for I-Care Reliability, a global wireless predictive maintenance provider.
His appointment coincides with a period of growing momentum for IntelliAM in the US, marked by the successful rollout to its first US customer, Baxters, across multiple sites last year.
By adopting IntelliAM’s operational AI platform, Baxters’ sites improved productivity, strengthened asset reliability and enabled a more proactive maintenance strategy.
Tom Clayton, CEO of IntelliAM, said: “We are delighted to welcome Joel. His track record speaks for itself, and as we continue to expand in the US and internationally, his expertise will be instrumental in shaping our market strategy and unlocking further growth.
“We see a significant opportunity to drive improved productivity and asset reliability for industrial customers in the US through the application of AI, and with this foundation in place, we’re well positioned to lead that digital transformation.”
Mr Crawford said: “IntelliAM stood out to me immediately. The company already has a strong reputation in the US through its established 53 Degrees North brand, a proven operational intelligence platform that aligns strongly with the direction of modern manufacturing.”
Mr Crawford will focus on embedding scalable sales processes, strengthening the go-to-market strategy and leading the US expansion, where many of IntelliAM’s existing customer base is headquartered. Long term, he will also oversee the development of a wider North American team.
He added: “It’s an exciting opportunity to establish IntelliAM as a major player in the US. Many organisations have invested heavily in data collection but are not maximising its value, while the skills crisis across North America is forcing them to rethink how they operate. Technology is now critical, and IntelliAM enables manufacturers to turn fragmented operational data into faster, more effective production decisions.”
IntelliAM – which stands for intelligent asset management – is an innovative UK tech company that specialises in AI and machine learning for the manufacturing industry. The company works with many of the world’s largest manufacturers, including half of the global top 12 food and drink producers.