The Government has launched a new campaign — called Get In, Go Far — designed to help young people ‘kick-start’ their career by choosing an apprenticeship. Earlier this month, hundreds of apprentices were auditioned and 13 of them will appear on billboards and TV screens across England.

To promote the campaign, all apprentices are being encouraged to share ‘selfies’ and video clips of themselves at work on social media.

Business Secretary Sajid Javid said: “In the past, talented and ambitious school-leavers were too often told that university was their only option. We have transformed apprenticeships to make sure that we have the right mix of skills for our future workforce. Apprenticeships are being designed by top employers, who are best placed to know the skills and experience young people need to get a job and get on. We’re committed to 3 million more apprenticeships by 2020.”

One of those chosen to take part in the campaign is JCB’s (www.jcb.co.uk)Daisy Coombes, who said: “It’s been fun taking part in this campaign. A lot of people still question apprenticeships and say that university is the better option, so it’s great that people will see the options available for them to get qualifications and start a career as well.”