Polestar (www.polestar.com), Volvo’s new electric performance car brand, is making its European debut at the Geneva Motor Show, with its first car — the Polestar 1 — being seen in public for the first time.

Described as an Electric Performance Hybrid GT with 600hp, 1,000Nm of torque and a range of 150km in ‘Pure’ mode, it is claimed to have the longest electric-only driving range of any hybrid car in the world.

The Polestar 1 had its ‘global reveal’ in Shanghai in October 2017 and will start production in mid-2019.

Thomas Ingenlath, Polestar’s CEO, said: “We are looking forward to exhibiting our first car at the Geneva Motor Show and seeing the reaction from the public. Our stand in Geneva will be a powerful incarnation of what our brand embodies.”

Polestar’s European debut began with a media event on Tuesday 6 March, with the stand opening to the public 8-18 March.