#toyotafactory #ukmfg #automotive Toyota used the Twitter social-media site to allow users to follow, step-by-step, the building of a car at its Burnaston factory in the UK on 19 June.
Hundreds of tweets were posted during the course of the day detailing the complete production process, supported by images, video clips and personal contributions from the Toyota workforce.
The 14hr project to build a Toyota Auris Hybrid, minute-by-minute, charted the cars journey through the factory and included panel stamping process, welding, painting, plastics, assembly and quality control. Throughout the day, followers were able to interact with the Toyota team, adding their comments and asking questions.
Scott Brownlee, head of social media for Toyota GB, said: “This project does more than simply show what we do inside the walls of our factory, it presents it in the context of the commitment to quality that is the guiding principle of the way Toyota works worldwide and the first priority of everyone who works for the company.”
To see how the day's events unfolded follow @toyotafactory and #f2f.
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