Honda took to the stage at Geneva earlier this month to announce the further acceleration of its electrification ambitions, saying that it intended to move 100% of its European sales to electrified powertrains by 2025.

This announcement builds on the brand’s 2017 aim of two thirds of its sales being electrified by 2025 and places it firmly at the forefront of the global electrification shift announced as part of Honda’s ‘2030 vision’.

Speaking at a press conference, Tom Gardner — senior vice-president, Honda Motor Europe (www.global.honda) — said: “Since we made that first pledge in March 2017, the shift towards electrification has gathered pace considerably.

“Leonardo AeroTech Campus establishes new 'hub'Environmental challenges continue to drive demand for cleaner mobility. Technology marches on unrelenting, and people are starting to shift their view of the car itself.”

Further proof of Honda’s electrification ambitions was seen in the Honda e Prototype. Unveiled for the first time at Geneva, the car previews Honda’s first production battery-electric vehicle for the European market.

It features a ‘competitive range’ of over 200km and a ‘fast charge’ function. The production version of the Honda e Prototype will be unveiled later this year.

To date, Honda has received 15,000 registrations of interest for this car.