Harley-Davidson has announced another step in its strategy to build its global customer base and expand access into Asia through a collaboration with Qianjiang Motorcycle Co Ltd.
This will see the development and launch (by the end of 2020) of a smaller (338cc) Harley-Davidson motorcycle that will initially be sold in the company’s dealerships in China, with additional Asian markets to follow.
Matt Levatich, president and CEO of Harley-Davidson (
www.harley-davidson.com), said: “Our ‘More Roads’ plan is all about bringing our brand of freedom to more people, in more places, in more ways.
“We are excited about this opportunity to ‘build’ more Harley riders in China — one of the world’s largest motorcycle markets — by creating new pathways to our brand.”
Mr Levatich went on to say this collaboration marks significant progress towards another major milestone in Harley-Davidson’s accelerated plan for growth.
“It is intended to expand access to the Harley-Davidson brand to more riders to drive incremental sales — both of the new small-displacement motorcycle and also of traditional Harley-Davidson products currently offered in Asia.
“Continuing to capitalise on growth opportunities in Asia is key to the company achieving its 2027 objective of growing its international business to 50% of annual volume.
“Like all Harley-Davidson products, this new model will embody a distinctive look, sound and feel that will spark powerful connections with riders.
“The new Harley-Davidson motorcycle and engine will be produced in a Qianjiang facility; it will adhere to the rigorous quality standards and testing processes followed for all Harley-Davidson products.”