Wiltshire-based Dymag Group Ltd, a manufacturer of ‘performance’ wheels, is embarking on an ambitious growth strategy.

The company (www.dymag.com), which designs and manufactures lightweight carbon-composite hybrid and full-carbon wheels for cars and motorcycles, supplies both complete wheels and carbon barrels (rims) as sub-components to third-party after-market companies in the UK, USA, Europe and Japan.

Its customers include a global super-car brand, which is supplied on an OEM basis, and the company says that further OEM deals are in the pipeline.

Dymag’s wheels are fitted to vehicle brands that include Ferrari, McLaren, Porsche, Lamborghini and JLR (the Jaguar F-Type). Its patented technology delivers a wheel that is lighter, stronger and faster than conventional designs — and performs better in high-impact conditions, such as hitting potholes.

The company is ready to scale up production with the aim of driving down costs and to strike agreements with Tier One automotive suppliers that specialise in wheels and structural composite components for the automotive, industrial and aerospace sectors.

The resulting agreements will see this British technology applied to wheels on mid-market cars and other vehicles
in the passenger vehicle market.

Dymag CEO Chris Shelley said: “The technology is now starting to move into mainstream vehicle production, having been developed and proved in advanced super-car applications.

"At present, wheels are produced in relatively small-run numbers of hundreds per month. We are ready to deliver on a plan to scale up production to thousands per month.

"The increase in capacity will drive prices down rapidly, bringing them towards economic viability for all passenger
vehicles.”