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Toyota reaches hybrid electric vehicle milestone

Posted on 09 Aug 2020 and read 522 times
Toyota reaches hybrid electric vehicle milestoneToyota has now sold 3 million hybrid electric vehicles in Europe, building on its heritage as ‘the first company to offer mass, affordable electrification to customers’.

The company’s full hybrid cars (and those of Lexus, which is a division of Toyota Motor Corporation) have helped the brand remain at the top of the CO2-reduction charts for mass market manufacturers.

The ‘landmark car’ was a British-built Corolla GR-Sport hybrid, bought by Nicolás Jiménez, from Madrid in Spain. He said: “Today, with the restrictions on entering many cities, a hybrid is essential. I have not considered any other option than hybrid because the Low Emission Zones (LEZs) will not only reach cities like Madrid or Barcelona but many others.”

Toyota started selling hybrid electric vehicles in Europe in 2000 with its Prius. Today, customers can choose from a range of 20 different HEV models across the Toyota and Lexus brands, which in 2019 accounted for 52% of their total sales volume, and 63% in Western Europe.

Matt Harrison, executive vice president of TME, said: “Toyota’s long-term strategy to focus on hybrid electric powertrains across most of its range has enabled the company to become the leader in meeting ever-tougher emissions regulations in Europe.

“Our full hybrid technology, now in its fourth generation, is incredibly effective at running without tailpipe emissions, particularly in urban environments.

“Sales of 3 million hybrid electric vehicles is an important milestone as it highlights the mass appeal that our hybrids have with customers and puts Toyota well on track to meeting the 95gm/km target set by the EU commission for 2020 and 2021 in Europe.”