Leading simulation software specialist rFpro has appointed Peter Daley as managing director (pictured). He will join rFpro’s existing management team as it continues to drive company growth and cement rFpro as a leader in simulation for the automotive and motorsport industries.

His predecessor, Matt Daley, will take the role of operations director and will continue to focus on supporting rFpro’s broad range of customers while developing the internal advancement of rFpro’s industry-leading technology. The structural changes will take place with immediate effect.

Peter Daley has more than 20 years’ experience in a variety of technology focused industries. In his last role he was managing director at Linde Material Handling and previous experience includes director of programmes at Chemring Group plc and business director at De La Rue. He has an MA (Engineering) from Cambridge University and MSc (Business and Technology) from the University of Warwick.

He said: “rFpro is revolutionising testing and development in the automotive industry and I am delighted to be joining the company at such an interesting stage of its history.

“Simulation is increasingly critical to the timely and cost-effective development of vehicles, particularly for autonomous vehicles.”