After 40-plus years under the stewardship of Vincent Siminos and his family, Dorset-based
Ellesco, a metal finishing specialist, is now under new ownership, with Guy Newton taking a controlling interest and returning to the business.
This new chapter will inject a combination of fresh capital and enthusiasm to the business, with Mr Newton planning to double machine sales within two to three years, a goal he is confident of achieving.
This ambitious sales growth will be supported by a raft of new ideas including a new approach to financing of machines and customer support. There will be greater flexibility for customers in terms of staged payments, extended warranties and service, and among many other developments, the company will offer best practice pricing to facilitate the use of old machines in part exchange for new ones.
Mr Newton said: “I am grateful to have the opportunity to progress Ellesco into its next chapter after over 40 years of success under both Leonard and Vincent Simonis. Returning to a known business, one with a long history and large customer base, is an opportunity I will embrace with enthusiasm.
Reinvigorated“Ellesco will be reinvigorated with the new investment and plans for quicker lead-times through higher stock are already in hand. Also, with over 2,000 operational machines in the UK and our own team of manufacturer-trained service engineers, we are looking to enhance our service offer through more flexible packages, delivering greater value to customers. In addition, service packages can be managed to provide extended warranties on new machines.
“I am grateful for the support of Timesavers and other long-term suppliers and our experienced Ellesco team look forward to delivering improvements for our customers as well as meeting up with everyone again at
MACH 2022.”
While some things change, others remain the same, with the core of Ellesco’s business concentrated on the Timesavers/Grindingmasters range of deburring and surface finishing machines. Here, the number of machines in stock and available for live or virtual demonstrations will be increased.
The company will also be developing a range of service packages that can be tailored to suit individual customers ranging from a general once-a-year service to multiple service visits and discount structures on consumable supplies and extended warranties.