Joedan Group has invested in its own production facilities to fabricate aluminium windows and doors

One of Gloucestershire’s leading home improvement specialists is celebrating 35 years in business with the creation of 32 new jobs to cope with a spike in demand for its products and services.

The Joedan Group, which is part of the Conservatory Outlet retail network, has seen sales increase by 25% since lockdown eased and has recently announced ambitious expansion plans to boost turnover to £25 million by 2026.

The family-run business is also undergoing a rebrand that will see all its Design Centres trading under the name of Joedan Windows and Doors, building on its proud history of designing, manufacturing, and selling bespoke aluminium windows and doors.

Branches in Winchester (Hampshire), Orpington (Kent) and Newport (Isle of Wight) will follow its headquarters in Tewkesbury and its Design Centre in Bournemouth to adopt the name change.

The rebrand officially launches this month and will involve internal/external signage, as well as new marketing material, website, uniforms and livery over the next few months.

John Purcaro, founder of the Joedan Group, said: “Due to a period of significant growth and a recent £2 million investment in new manufacturing machinery and technologies, we believe now is the right time to bring all our Design Centres under the Joedan name.

“The decision is the perfect opportunity to revitalise the Group and will not only strengthen our commitment to our staff, but will also reinforce our continued investment, unique product placement and dedicated service to our customers.”

Joedan, which employs 148 people across its five sites in the UK, is proud of having its own production facilities where it fabricates its own aluminium windows and doors, maximising its capabilities for unique designs as well as achieving the highest quality and service standards.

Design flexibility
The aluminium bespoke products are named ‘Lusso’ — Italian for luxury — and offer strength, durability and design flexibility. They are perfect for all weather conditions as they do not twist or buckle and are thermal, making them an increasingly popular choice. The design and strength of the aluminium means that the frames can be thinner, allowing more glass to be used which lets in more natural light.

Mr Purcaro added: “One of our key commitments is to reduce our ‘carbon footprint’ and our environmental philosophy and the operational choices we make reflect this. Our manufacturing, supply and installation operations follow strict recovery and recycling policies.”

Along with the five Design Centres and manufacturing facility, Joedan also owns Joedan Commercial Division, a market leader in commercial glazing refurbishment, providing local authorities, schools, architects and building contractors with a wide choice of architectural glazing systems.

The firm’s experience and expertise has already transformed all kinds of buildings, including hospitals, schools, fire stations, retirement homes, offices and business premises.

Mr Purcaro concluded: “We look forward to bringing our dedicated staff along with us on what will be a fantastic ‘rebranding’ journey. Our loyal customers can still expect to receive the highest standards of professionalism and service that makes the Joedan Group an industry leader.”