Yamazaki Mazak has reported that it received excellent visitor numbers and strong sales leads following its participation at last month’s
EMO Hannover 2023. The company, which has its European headquarters in Worcester, showcased 19 machines and 11 automation systems at the leading international show, including new entry-level vertical machining centres, five-axis and multi-tasking machines, laser processing, specialist gear cutting machines and a new hybrid friction stir welding solution.
The Mazak stand recorded a similar number of visitors to the previous show in 2019 with a high number of prospect leads recorded.
EMO organisers have since confirmed the overall number of visitors this year stood at 92,000, which confirms that the Mazak brand has maintained its strong position in the minds of visitors.
Mazak’s strategy for
EMO was to offer innovative, affordable solutions to the challenges faced by manufacturers around Europe, with new technologies, plug and play automation systems, best-in-class multi-tasking solutions with the Integrex range and digital products, such as the new Mazatrol DX software.
Alan Mucklow, managing director UK, Eire and National Distributors at Yamazaki Mazak, said: “It was a highly successful show with our stand visitors holding up very well despite lower overall visitor numbers. We gave European machine users what they wanted, namely practical solutions to the manufacturing challenges they face every day, specifically maintaining productivity and profitability in the face of rising energy prices and continuing lack of skills.
“As a result, we exceeded our targets and generated a very high number of prospects during the week which we believe is indicative of a superior quality of lead with serious intent to invest in new technologies.”
During the week, Mazak recorded strong enquiries for its flagship range of Integrex models, as well as its CV5-500 five-axis machining centre and the newly expanded VCN and VCE ranges, which now includes the VCN-700 with large capacity tool magazine, the VCN-600 with a large 700mm Y-axis and the new VCE-500.
Mr Mucklow concluded: “The UK-built CV5-500 and our entry-level machining centres that are manufactured in our Worcester facility, have proved to be very popular with European machine users looking to invest in high quality machines at very affordable prices. Our three Integrex models on display also attracted strong interest from manufacturers specialising in high-complexity multi-tasking machining. Ultimately,
EMO Hannover 2023 was a great showcase for our technologies and we are delighted with the results.”