Lancashire-based
Rainbow Dynamics, a robotic and automated material-handling solutions specialist, has appointed Frazer Watson as its vice president. He will be tasked with spearheading the company’s business strategy in the UK, and will also work closely with Rainbow Dynamic’s European and US-based integration partners.
Mr Watson brings extensive experience of the logistics systems market to the position. Prior to joining Rainbow Dynamics he held senior management roles with several well-known companies in the sector, including iFollow and Movu Robotics.
Rainbow Dynamics’ founder and CEO Alfred Chen said: “Frazer is an experienced leader and he will bring focus to our strategy of establishing Rainbow Dynamics’ innovative robotic solutions at the forefront of the vitally important UK logistics market for many years to come.”
Mr Watson said: “I am delighted to have joined Rainbow Dynamics at a time of great opportunity in the UK logistics robotics sector. With an impressive portfolio of solutions and ground-breaking technology, Rainbow Dynamics is well-positioned to meet the evolving requirements of companies working across the supply chain space.”
With its head office in Lancashire, Rainbow Dynamics designs and builds a suite of sustainable robotic load-handing and automated parcel sortation solutions for logistics warehouses, post and parcel-handling facilities, manufacturing sites and e-commerce fulfilment centres.