
Sharing knowledge and demonstrating leadership is set to be one of the key tactics of successful marketing for businesses in manufacturing and engineering in 2025. That is according to
Full Mix Marketing, a leading business-to-business (B2B) marketing agency which works with companies that deliver and support UK manufacturing and engineering.
Sarah West, Full Mix Marketing’s managing director, said: “Fast-growing firms are increasingly attracting customers by demonstrating some level of sector leadership and it is something which small and commonplace companies can benefit from too.”
The rising effectiveness of demonstrating industry leadership is thought to have come from the increasing prominence of content marketing, such as sharing articles, creating press coverage and posting on social media. Full Mix Marketing believes that volunteering advice or commenting on industry news are simple ways in which almost any business in manufacturing or engineering can show their leadership.
She added: “You don’t need to lead your particular niche or be the most successful. Just the act of boosting your profile and demonstrating your experience and expertise can quickly create respect and sales.”
Consistent communicationFull Mix Marketing, a B2B specialist, believes there are three simple ways in which businesses can do so: “First is to differentiate yourself from others by consistently communicating something which stands out, such as your experience, capabilities, knowledge or even your newness!; second is to offer advice without expecting something in return — it doesn’t have to be technical or in-depth, just a little piece of information which others appreciate — even if it is interesting rather than useful; third is to choose the right methods to demonstrate your leadership to others, such as social media, articles in magazines like
Machinery Market and press releases. Websites and magazines in many manufacturing and engineering-related sectors will consider publishing anything of value.”
Full Mix Marketing work with many companies in manufacturing and engineering, technology, construction, logistics and business services. As well as providing individual elements of digital, non-digital and strategic marketing, it often acts as its clients’ entire marketing department. The agency’s growing client base includes companies from Newcastle-upon-Tyne to Bognor Regis, in areas as diverse as packaging products, factory safety, geotechnical engineering and electronics manufacturing.
Ms West concluded: “Leadership is simply a buzzword for respect. With the right marketing, boosting the reputation and profile of a business is achievable for firms with their eye firmly fixed on growth.”