Cutting tool manufacturer
Mapal has strengthened its sales organisation with the appointment of two senior executives tasked with driving regional market development and enhancing global sales performance.
Georg Kassek has joined the company as Senior Director Sales DACH-HU, taking responsibility for the key markets of Germany, Austria, Switzerland and Hungary. Bringing more than 20 years of international B2B sales experience, he has previously led sales strategy, business development initiatives and strategic key-account programmes, while also gaining extensive expertise in marketing technical solutions for the manufacturing sector.
In his new role, Mr Kassek will lead the ongoing development of Mapal's sales organisation across the DACH-HU region. His responsibilities will include identifying new market opportunities, expanding the company's solutions and partner business, and refining internal structures and processes to strengthen customer focus and sales performance.
Mapal has also appointed Indrajit Rana as Director Sales Management Office. Mr Rana brings 22 years of international experience spanning sales, customer experience and market intelligence across industrial manufacturing, automotive and medical technology sectors.
His focus will be on advancing the company's global sales strategy and optimising sales processes. Key priorities include embedding a culture of continuous improvement, increasing responsiveness to customer requirements and improving operational efficiency across the organisation.
The appointments form part of Mapal's wider growth plans and reflect its commitment to strengthening both regional market engagement and global sales excellence. By combining enhanced customer proximity with more effective internal processes, the company aims to build a stronger platform for sustainable long-term growth in international manufacturing markets.
Pic: Georg Kassek (left) and Indrajit Rana are now part of the Mapal sales team