Triumph enters global partnership deal

Hinckley-based Triumph Motorcycles has entered into a global partnership with Bajaj Auto India — a manufacturer of two- and three-wheel motorcycles — to boost its global reach (www.triumphmotorcycles.co.uk).

A company statement said: “The objective of this non-equity partnership is to deliver a range of outstanding mid-capacity motorcycles that benefit from the strengths of both companies. We hope to bring to bear upon global markets the individual strengths of the partners, including brand position and perception, design and development technology, quality, cost-competitiveness and world-wide distribution.

“This partnership will enable Triumph to significantly expand its global reach by entering new higher-volume market segments, while Bajaj will gain access to the iconic Triumph brand and its great motorcycles.”