Terry Antrobus, international business manager of SmartCAMcnc (www.smartcamcnc.com)— based in Eugene, Oregon (USA) — says sales of the company’s SmartCAM computer-aided manufacturing (CAM) software are going well, “but you can never have enough of a good thing.

We have always relied on the professional capability and activity of our reseller sales partners for international sales and support, and nothing has changed. A reseller sales model continues to apply outside the USA.”

However, Mr Antrobus says the difficulty is finding and identifying the skilled and motivated individuals — or companies — that make suitable partners.

“Selling any CAM software is a highly technical business. CAM suppliers don’t sell boxed software that they ship and forget. Our customers expect high standards of professional support from their suppliers.

“These suppliers need to understand machining and machinists, have a thorough understanding of CNC and the various CNC applications, and be able to sell CAM software using technical rather than out-and-out sales skills.

“Our reseller partners have a remarkable understanding of all things CNC and CAM. We have opportunities for additional partners in many key regions, but we want to stay focused on selected territories for the time being.”

SmartCAMcnc is seeking additional partners throughout Europe, including the UK, Germany, Belgium, the Netherlands, France, Spain, Italy and Eastern European territories, as well as Denmark, Norway and Finland.

Mr Antrobus says the company would also like to appoint new partners in the northern, central and eastern regions
of India