In an effort to help members of the welding community master their craft, Esab Welding & Cutting Products has created the Esab Elite — a team of respected welders from around the globe — to share wisdom and provide practical welding advice through social media.

To kick off the programme, each partner has created ‘welding tips’ videos for www.esab.com/elite and the Hot Welding Tips playlist on Esab’s YouTube channel (https://www.youtube.com/user/esabweb).

Steven Molenda, director of global marketing communications, said: “The welding industry has embraced Instagram and YouTube as ways to share work, solve problems and challenge each other to see who can lay the best beads.

“The Esab Elite program adds fuel to their fire and channels the energy of these social-media leaders, so that the industry collectively benefits.”