XYZ Machine Tools has appointed Martin Barber to the role of ‘premium products’ sales manager, with responsibility for selling the company’s five-axis machining centres and the Robo-Tend machine-tending system.

He has over 30 years’ experience working in production environments and machine tool sales, latterly specialising in high-end multi-axis machining centres and multi-function machine tools.

Mr Barber said: “The quality and specification of machines such as the UMC-5X are a match for anything that I’ve sold
before — machines that were classed as the pinnacle in their field.

"This new role has me excited at the prospect of developing sales of XYZ’s premium products.”

Nigel Atherton, XYZ’s managing director (www.xyzmachinetools.com), said: “Martin’s experience selling high-value multi-axis machine tools means that he will be a terrific addition to our team.

"We recognise that to win over potential customers who may not be traditional buyers of XYZ Machine Tools’ products, we need a dedicated resource in this area to spend the time needed to put over the significant benefits that we can offer.”