Following a strong year of business for Leeds-based Rocol, the cutting fluid specialist is now looking to recruit three new metalworking fluid sales engineers.

The positive news from industrial lubrication specialist is the result of an internal restructuring process that has seen Rocol create dedicated sales teams for specific market segments.

An industrial plant and facilities maintenance team has been created as well as a process lubricant team which will be dedicated to increasing market penetration in the metal-cutting fluid sector.

The three new appointments will strengthen the sales teams which cater for customer requirements from Scotland down to the south coast of England. The three new positions will add to the appointment of an industrial sales engineer and two apprentices that were hired last September.

Alan Rankin, Rocol’s regional sales manager for the UK and Ireland, said: “As a direct result of the increased desk-based work related to the Covid-19 pandemic, we spent time evaluating our sales structure and processes. Following market evaluation and customer interactions, it was acknowledged that we could improve our market position by creating two distinct channels.

“The investment in new team members is a reflection that Rocol believes we are entering into the recovery period in a strong position, ready to grow and be better positioned to realise any opportunities.”

As a business that works across a multitude of industry sectors from general industrial and metalworking to food, aerospace, site safety and MRO, Rocol has performed particularly well throughout the pandemic, demonstrating the resilience and strength of the company’s business model.

It now intends to build upon this robust market position to further build its service and supply network in the industrial metal-cutting fluid industry with the new appointments.