Leamington Spa-based Mills CNC, the exclusive distributor of Doosan machine tools in the UK and Ireland, is implementing a new digital marketing campaign to promote its recently launched SYNERGi sutomated manufacturing cells.

The campaign, which has just ‘kicked-off’comprises of a series of teaser/promotional adverts for each of the company’s three standard SYNERGi systems - SYNERGi Premier, SYNERGi Classic and SYNERGi Sprint - and will be promoted through Mills CNC’s YouTube, e-marketing and social media channels.

The first SYNERGi Premier teaser advert which is now ‘live’, will shortly be followed by two other adverts later this month. They will then be followed in April by three in-depth presenter-led videos where the strengths and competitive advantages of the three SYNERGi systems will be described and explained in more detail.

Tony Dale, Mills CNC’s technical director, said: “We have invested significant time and resources in creating our SYNERGi automated manufacturing cells. The marketing campaign we have designed, like the cells themselves, is innovative and is in keeping with our ‘Like no-one else’ brand proposition.

“As we emerge from the pandemic we know that automation, and the dramatic ways it can improve productivity, flexibility and operational efficiencies, is going to be an issue high on every component manufacturer’s agenda.

“Our SYNERGi systems, integrated with Doosan lathes, machining centres and mill-turn machines, take the complexity out of automation — they are easy to understand, use and, like the teaser adverts we are using to launch them into the market, will appeal to a broad audience.”