Finland-based Pemamek Ltd, a world-leading welding and production automation company, has opened a joint venture company — Pemamek Iberia SL, together with Arasol Industrial — in Spain, to reinforce its local presence and bring its services closer to its customers.

The new company, Pemamek Iberia SL, will be led by sales director, Peter Senz. It is located in Zaragoza and officially started operating at the start of April, covers the markets of Spain and Portugal. Pemamek specialises in production equipment for wind tower and foundation, shipyard and offshore, boiler panels, heavy mobile industry and other areas where demanding welding automation is required.

JuhaMäkitalo, Pemamek’s CEO, said: “We are opening a joint venture company together with Arasol to strengthen our presence and to support our future growth in Spain and Portugal. Being close to our customers is an essential part of our long-term business strategy. We are excited to have Mr Senz joining the team of Pemamek, as we have a long partnership with him in PEMA solution sales — and he has an extensive knowledge of the Spanish market.

Roberto Dominiguez, Arasol’s CEO, said: “After 10 years of cooperation with Pemamek, I look forward to deepening our relationship further and start the new joint venture together. We have a solid position in the Iberian market, and this is a great way to strengthen it further.”

The PEMA Iberia sales team is also boosted by sales manager Raul Lorenzo, who also has a strong background in the welding, automation and wind energy sectors.