A new head of ‘customer experience’ has joined the team at Leeds-based Rocol, a global industrial lubricants, cutting fluids and line-marking systems manufacturer. Ellen Limbert joins from her previous role as senior customer experience manager within the digital division at Leeds Building Society.

Part of ITW, a multi-national, US-owned, Fortune 150 company, Rocol is one of four teams within the ITW Fluids Europe division that Ms Limbert will be responsible for in her new role. She brings a wealth of digital transformation experience to the business from her time at Leeds Building Society, where she took an under-utilised online platform and turned it around to deliver continual service to users with no drop off during the Covid-19 pandemic.

At Rocol, Ms Limbert will be working with her teams to ensure that the customer is at the heart of everything the business is doing. She will also be looking at existing systems to see how they can be best used to serve customers.

Andrew Hemingway, Rocol’s commercial director, said: “Ellen brings with her a proven track record of digital transformation, not only from her time with Leeds Building Society but also from her work with other large corporations. From the moment we met, I have been impressed with her drive and positive attitude.

“Rocol is renowned for delivering excellent service to customers, but we are determined not to rest on our laurels as we know there is always more that we can do. Ellen will help us move forward in these areas and help foster a sense of unity across the four Fluids Europe businesses.”