Oxfordshire-based
WAE Technologies - formerly Williams Advanced Engineering - has today unveiled a new corporate branding, alongside an updated logo and name. This follows the acquisition of the leading technology and engineering services business by Fortescue which was completed in March 2022.
Renowned for its ground-breaking projects in high-performance battery systems and electrification, WAE Technologies was initially established in 2010, under the Williams Advanced Engineering name, as an offshoot of the Williams F1 team, founded by the late Sir Frank Williams.
With the business being acquired in its entirely by Fortescue in early 2022, WAE’s new focus has been to drive progress and combat climate change through advanced engineering and technology services, enabling Fortescue to become a major player in the growing global market for green industrial transport equipment. To mark this historical turning point, a new corporate identity has been launched.
WAE’s battery technology is also a critical element of Fortescue’s fully costed plan to achieve “real zero’ by 2030, the first heavy industry company in the world to have such a plan.
WAE has previously operated under the Williams name - Williams Advanced Engineering - through a licence agreement as part of Williams F1 ownership. With the licence expiring in 2023, and a separation of the two companies with Fortescue’s acquisition, WAE will no longer use the Williams Advanced Engineering name.
Moving forwards, the company will now be known as WAE Technologies Limited, with its subsidiary businesses sharing the WAE branding (WFT WAE Foresight Technologies and WAE Joint Ventures Ltd).
WAE Technologies CEO Craig Wilson said: “We are now entering a new phase in the company’s growth plans and the time is appropriate for a new name and branding which reflects our position as a leading, stand-alone business. Under the stewardship of Fortescue, our mission is to drive progress and combat climate change through next-generation technology. We want to take this opportunity to thank Williams F1 for all its support over the years, as we move into the next exciting chapter as WAE Technologies.”