At last month’s
Milan Design Week,
Kia exhibited a full-size model of its EV6 made exclusively of some 350,000 LEGO bricks. Commissioned by Kia Italy, the model required more than 800 hours of work by
BrickVision, a company in Reggio Emilia, Italy, that was founded by Riccardo Zangelmi.
Italy’s first and only ‘LEGO Certified Professional’, Mr Zangelmi has managed to turn his childhood passion for LEGO bricks into a successful business. For the ‘Brick to the future’ EV6, Mr Zangelmi’s team spent four months working on the project and even came up with a functioning lighting system to ensure the EV6’s distinctive ‘lighting personality’ remains visible from every angle.
The entire process of the build has been documented (in Italian) in videos on the Kia Italy YouTube Channel. The company says these videos illustrate the various phases of the project, from conception to execution, through to presentation, and follows a path similar to that begun by Kia in 2021 with the brand’s ‘Plan S’ strategy. Under this, Kia is expanding its traditional business model to become a ‘truly sustainable mobility company’.
Launched in 2021, the EV6 is the first of 15 fully electric models to be introduced globally by Kia by 2027. Built on the company’s E-GMP (electric global modular platform) architecture, the EV6 will soon be joined by the EV9, a ‘futuristic’ three-row SUV developed with the same technology and offering fully electric motoring and space for up to seven occupants.
Following the show, ‘Brick to the future’ will be on display at the Kia Energy House in Rome.