New vice president of brand, marketing and communication

Seco Tools has appointed Hanna Lye as vice president of brand, marketing and communication. She will report to Seco’s president Stefan Steenstrup and become a member of the Seco Management Group. She holds a Masters in business administration from the University of Stockholm. Ms Lye brings a wealth of experience and proven track record in strategic brand, marketing, and communication management. She has consistently demonstrated her ability to drive organisational success through impactful communication strategies.

In her most recent role as executive vice president of marketing and communication at Epical, Ms Lye played a pivotal role in the creation and implementation of a new brand to improve competitive positioning and support business growth. Previously, she has held various managing positions within Ericsson, Telenor and IBM.

In her new position, Ms Lye will take an active part in strengthening the global brand position for Seco by developing and implementing strategic marketing initiatives, leading the global business marketing function into the digital era, and ensuring consistent execution of the brand identity across all internal and external communication.

Mr Steenstrup said: ”With her extensive background in leading communication and marketing teams as well as her commitment to driving results make Hanna a valuable addition to the team. I am confident that her knowledge and leadership will contribute significantly to our continued success.”