UK-based
Generational, an innovator in electric vehicle (EV) battery-health testing, has revealed its strategy to ‘supercharge’ car dealers’ and consumers’ confidence in used EVs with its intuitive, ‘state of the art’ battery-health assessment technology. Its proprietary battery assessment tool provides simple, seamless battery-health checks for pre-owned EVs — allowing dealers to provide consumers with peace of mind, achieve sales at a faster rate, and reduce vehicles’ time on the forecourt.
Generational says that transparency in battery health and vehicle value is fundamental to an efficient and thriving used EV market. Of the more than 13,000 car dealerships in the UK, less than 40% currently list a single pre-owned EV. This statistic highlights the urgent need to boost dealers’ confidence in selling, and consumers’ assurance in buying used EVs in order to build a sustainable, profitable market.
Generational’s toolset, optimised for vehicles in the UK market, is designed from the ground up to provide a comprehensive solution to these challenges. Requiring minimal training and guided by the company’s intuitive mobile app, dealer personnel plug Generational’s small device into an EV’s on-board diagnostics port (OBD) — securely analysing the vehicle’s data to accurately determine its battery’s state of health, before it is acquired by the dealer.
The result is simply presented as a percentage of its condition compared to new, benchmarked against the manufacturer’s original data. The state-of-health figure is complemented by real-range assessment, both also benchmarked against Generational’s comprehensive EV battery-health database — developed over the past two years and continuously expanding as more vehicles are tested — providing a highly accurate picture of the battery’s condition.
Providing reassuranceWhen the car hits the forecourt, dealers can present these results in an easy-to-understand certificate for consumers — providing the reassurance needed to achieve sales faster, improve vehicle stock turnover, and maximise profit margins.
Generational’s CEO Oliver Phillpott (pictured right) said: “While the UK’s used EV market is showing encouraging signs of growth, that success needs to be sustainable in the longer term. From our experience with our customers, it is clear that vehicle dealers’ and consumers’ confidence in pre-owned EVs needs to be uplifted.
“In working with our customers and speaking to dealers across the country, we are acutely aware that battery state-of-health is a critical concern for them and buyers. They need access to simple, transparent information to help them make a fully informed investment in EVs, and that is what we are committed to doing.”
Alex Jones, COO of leading used-car supermarket,
Carbase, said: “Partnering with Generational has been a seamless experience. Its professional team integrated its system into our existing processes without disrupting daily operations. The intuitive software was quickly adopted by our team, enabling us to certify hundreds of EVs efficiently.
“This has led to a remarkable 300% increase in ad views for our EVs, as it enhances customer trust and confidence in our stock. The certification process also provides valuable insights that support both retail and wholesale decision-making, reinforcing our commitment to quality and sustainability.”
Generational continues to develop its product portfolio, seeking to serve the needs of customers beyond vehicle dealerships. Expanding its EV battery-health database further, the innovative technology is set to be extended to leasing companies — leveraging its robust battery state-of-health assessments to predict their EVs’ residual values more accurately, and ultimately improve their re-marketing prospects.