BPI, a leading online asset disposal and auction specialist, has appointed Helen Carling as its new commercial strategy and marketing director. She brings a wealth of experience in commercial strategy and marketing leadership, reinforcing BPI’s commitment to growth and innovation. With a track record of driving strategic business development and enhancing brand visibility within the auction industry, Helen has managed large-scale strategic projects, including acquisitions and the merging of four businesses into one.
Her expertise in marketing, customer engagement and commercial strategy will play a crucial role in expanding BPI’s market presence and delivering exceptional value to both sellers and buyers.
The new appointment aligns with BPI’s recently updated ‘Vision, Mission and Values’, reinforcing the company’s dedication to generating maximum returns and fuelling the circular economy and reinforcing its position as a leader in the asset disposal industry. This strategic update reflects BPI’s commitment to meet evolving customer needs while delivering a seamless asset disposal solution.
The company says the addition of a new commercial strategy and marketing director is a key step in a broader brand strategy, following last year’s website update aimed at enhancing user experience and brand cohesion.
Helen Carling said: “I am thrilled to be joining BPI at such an exciting time for the business. The company has built a strong reputation in the asset disposal industry, and I look forward to contributing to its continued success by driving innovation, customer engagement and strategic partnerships.”
David Boulton, managing director at BPI Auctions, added: “We are delighted to welcome Helen to the team. Her wealth of experience and strategic insight will be instrumental in shaping the future of our commercial and marketing initiatives. We are confident that Helen will play a key role in driving our continued growth and success.”
BPI says it is a leading choice for dynamic asset disposal that is fast hassle-free and helps businesses maximise the value of their investments — the company can complete the process in a matter of weeks. Over the last 10 years, BPI has grown into one of the UK’s leading asset disposal specialists by offering tailored solutions across a variety of industries.