Dugard has strengthened its team with the appointment of David Morning as its new area sales manager for the North East of England and Scotland. The Hove-based company has experienced significant growth in the region in recent years, and the new recruit will help to further enhance the presence of the company’s wide range of market-leading machine tool brands.
Mr Morning served his time as an apprentice machinist at a leading sub-contract machining business. Moving through the ranks at the company which predominantly machined critical components for the aerospace sector and the Ministry of Defence (MoD), he fully understands the challenges of machining the most demanding components.
After 13 years in the industry, he moved on to a leading cutting tool manufacturer as a technical sales engineer. Applying his advanced skillset, Mr Morning supported manufacturers across Scotland and south of the border in Northern England. Expanding his industry knowledge, he has spent the last three years working with a distribution company, applying his technical expertise to support engineers and overcome their challenges with groundbreaking solutions, from cutting tools and coolants to spindle units, workholding, and much more.
Progressing his career from a full-process solution provider in the consumable market to supporting businesses with their capital equipment decisions, Mr Morning is relishing the challenge of being part of the Dugard team. He said: “I have operated, serviced and specified Dugard machines in previous roles, their quality and reputation are second-to-none. Furthermore, my father worked for Dugard many years ago, and I am excited about the challenge ahead.
Unique opportunityDugard has a portfolio of leading machine tool brands that are complemented by extensive automation solutions. With everything from the Dugard cost-competitive range through the robust SMEC series and the Kitamura high-end machining centres, and on to the heavy-duty Ibarmia multi-tasking machines and the Hanwha sliding heads, Dugard has a machine to meet the needs of all businesses. This presents a unique opportunity for me to approach my existing industry contacts with a solution for virtually every machining application.”
Sales director Colin Thomson said: “David has been with us a month and is already making an impact. He has a proven track record in the industry with a technical understanding and ability to solve problems for customers that will be a genuine asset to Dugard. David has spent several years working with manufacturers in Scotland and the North East region, so he will certainly thrive with the diversity of our portfolio.
“Dugard has everything from cost-competitive machine tools and high-end solution-driven machine tools to sliding head turning centres – the opportunity to service a wide customer base with this exciting and diverse range of machines and the fact that we are a family business was a factor in David wanting to join the company.”