Starrag’s virtual booth at EMO 2025At this year’s
EMO Hannover 2025, which is taking place this week (22-26 September),
Starrag is showcasing how the fusion of virtual demonstrations and hands-on technology is redefining the visitor experience (Hall 12 C35). The company is deploying VR headsets and large screens to create what Michael Schedler, Starrag’s head of marketing, calls a ‘hybrid’ approach. He said: “We do not see the use of virtual technology as a replacement, but as an intelligent addition.”
Visitors to Starrag’s stand are invited to immerse themselves in a variety of virtual games and applications. One highlight is a VR experience that allows users to view complex machine models through the eyes of an operator or even a workpiece. With a VR headset, guests can follow every movement, tool change, and machining step in real time, gaining a close-up understanding of the process.
The company is also offering 360deg panoramic applications, which provide interactive views of key Starrag machines — from Ecospeed aluminium machining centres to Droop+Rein portal machines and Heckert four- and five-axis machining centres. These panoramic experiences blend digital simulations with real scenes from the factory floor, effectively blurring the boundaries between the virtual and real-life world of production.
Furthermore, short films further enhance the experience, taking visitors on a visual journey through different industries. These films demonstrate how critical components such as turbine blades, aircraft landing gear, and large rotor housings for wind turbines are produced on Starrag machining centres.
Despite the digital focus, Starrag is keen to emphasise the importance of hands-on engagement. At Hannover, visitors can inspect a nose landing gear from the
Airbus A350, on loan from
Liebherr-Aerospace, and are invited to see in person the new Dörries VT 28 vertical turning machine at Starrag’s Bielefeld plant, just an hour’s drive from the exhibition.