New director of global key accounts at Mapal

Mark Lich has taken on the role of director of global key account management at the Mapal Group, assuming leadership of the newly established department.

He is now responsible for the strategic and operational management of sales activities and performance for the company’s global key accounts. Mr Lich reports directly to Claudio Gabos, chief sales officer of the Mapal Group.

Mr Lich joined Mapal at the end of 2013 and has since accumulated extensive experience across a range of sales-focused roles. His previous responsibilities have included serving as regional sales manager for Southern Germany and overseeing several global strategic sales projects.

Since January 2023, he has headed the Sales Management Office (SMO), which supports and guides global growth and efficiency initiatives within strategic sales management. He will continue to lead the SMO alongside his new duties.