Specialist equipment supplier Drive Design Ltd has highlighted significant benefits from its involvement in
Apex Dynamics UK’s Approved Reseller (ADAR) programme, as the gearbox specialist looks to expand the scheme across the UK and Ireland.
The ADAR initiative is designed to build a network of certified partners capable of delivering local expertise and customer support while promoting Apex Dynamics’ portfolio of precision gearboxes. Existing member Drive Design, based in Bradford, West Yorkshire, has now strengthened its long-standing relationship with the manufacturer by formally joining the programme.
Apex Dynamics says the scheme provides resellers with a range of commercial and technical advantages, including lead generation, joint customer visits, project-based pricing and regular product updates. Members are also able to offer customers access to ATEX-rated gearboxes, relatively short lead times of two to three weeks and a five-year warranty at no additional cost.
Mike Gulliford, managing director of Apex Dynamics UK, said: “We have been creating close and enduring partnerships based on mutual trust and support through our ADAR programme. It has been a great success and we are now expanding it to include more partners that can provide high levels of local customer service and expertise. I encourage interested companies to get in touch.”
Drive Design has more than two decades of experience working with Apex Dynamics products, supplying planetary, hypoid, worm and spiral bevel gearboxes, alongside couplings, to customers across sectors including food processing and textiles. The company reports that performance reliability and precision have been key to maintaining long-term relationships with machine builders and end users.
Managing director Paul Devenney commented: “At Drive Design we aim to provide our customers with quality premium products, quick response times and technical expertise, which is critical in food processing and textile manufacturing. I have worked with some companies for 40 years and we have built up a successful business by being able to solve problems fast. Many of our customers prioritise reliability, as an hour of downtime can cost them six figure sums.
“We have found Apex Dynamics gearboxes are very, very accurate and keep rejections to an absolute minimum. Through precision engineering, the products are superb, providing high torque and efficiency as well as multiple mounting options.”
Drive Design also points to the practical advantages of installation flexibility and the availability of drop-in replacements, enabling straightforward integration into existing machinery. The durability of the products has proven particularly valuable in demanding environments such as bakeries, where equipment is often required to operate continuously.
Mr Devenney added: “As a company, Apex Dynamics is very good to deal with and really helpful and we always stock Apex Dynamics gearboxes so we can get our customers up and running as quickly as possible. They even come with a five year warranty, which is absolutely fantastic, and the 2-3 week lead times if something has to be made are great too.”
As Apex Dynamics continues to extend the ADAR network, the company is aiming to strengthen its presence in key industrial sectors while improving accessibility to its product range through trusted regional partners.