Stone Junction, a specialist technical PR agency working with engineering, science and technology businesses, is hosting an industry discussion group on International Women in Engineering Day.
Taking place today (June 23, 2026), the session will bring together marketing and communications professionals from Stone Junction's client network to explore how technical businesses can tell more credible stories about women's expertise.
The discussion will focus on how marketing teams approach Women in Engineering as a communications challenge, covering authentic visibility, the balance between personal stories and technical credibility, and how PR can support year-round engagement beyond awareness-day activity.
The session will bring together marketing professionals from WEG, Beckhoff Automation, Cressall Resistors, Global Heat Transfer and IESYS — companies spanning sectors from high-voltage resistance technology to industrial automation. Between them, they represent some of the most technically complex corners of UK engineering and some of the most interesting stories the sector tells.
"Engineering businesses have no shortage of people with valuable technical knowledge,” said Courtney Cowperthwaite, an account director at Stone Junction who will be co-chairing the event. “What's less consistent is how well that knowledge gets communicated, and whose voices tend to be heard. This session gives marketing professionals a space to explore that honestly."
Attendees will share perspectives on securing internal buy-in for Women in Engineering stories, making technical specialists feel confident as spokespeople and what meaningful coverage looks like when it goes beyond a single annual post.
The discussion will also examine who businesses are actually trying to influence when they talk about Women in Engineering, whether that's customers, recruits, internal teams or the wider industry, and how to balance personal stories with genuine technical credibility without falling into familiar clichés.
“Client discussion groups like this one give us a clearer picture of what marketing teams are actually grappling with,” said Jessica Phillips, director of business development at Stone Junction. “The insight shapes how we approach this kind of work, and how we can be more useful to the people we work with.”
Stone Junction works with engineering and technology organisations to communicate complex ideas through PR and content marketing. The Women in Engineering discussion group forms part of the agency's ongoing programme of client engagement events.
A full write-up of the discussion will be available on the Stone Junction website following the event and the session will also be recorded for Stone Junction’s podcast, The Junction Box.