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Apex Dynamics strengthens UK sales team

Posted on 30 Jun 2026. Edited by: Ed Hill.
Apex Dynamics strengthens UK sales teamJames Coucher (left) and Malcolm Hillary, new sales team members at Apex Dynamics

Precision gearbox specialist Apex Dynamics has announced it has hired James Coucher as its technical sales engineer for the South region and Wales. Mr Coucher brings with him a wealth of engineering and expertise to the company, as well as maintenance, critical analysis and technical experience.

Apex has also welcomed the return of Malcolm Hillary as its Northern Region sales manager, who describes the transition as ‘seamless’ and is delighted to be back with the company.

The new appointments will provide technical support and guide customers to find the right Apex Dynamics solutions to meet their needs, building and fostering relationships to ensure success. Apex Dynamics robust, reliable and high-performance precision gearbox solutions come with a five year warranty, fast, guaranteed delivery, and ATEX as standard.

Mr Coucher brings a strong background in engineering, particularly within the manufacturing, aerospace and industrial sectors, in roles including engineering, installations, technical support and service engineering. Apprentice trained to British standards, he has worked in automation for years, focused on servo solutions.

He said: “I chose to work for Apex Dynamics because, from the get-go, it has had a really warm, friendly feel. I am grateful to be part of the team and it’s a great opportunity to make an impact, grow and play a role in the company’s future success. It’s an exciting company to be part of, with really good products, engineering processes and quality control in place.”

Malcolm Hillary has been back at Apex Dynamics since the start of this year, having previously worked at the company for six years, and has said it’s ‘brilliant’ to be back with the team. He has 35 years of experience in industry, starting as an apprentice marine fitter, followed by technical college, then testing oil rigs and working as a technical sales manager in the linear motor industry before joining Apex Dynamics.

He explained: “I love working in external sales, going to see people and helping to solve their engineering problems. This role combines my passions – technology, talking to people and driving! The camaraderie of the Apex Dynamics team is second to none and I relish the constant face-to-face interaction, going to see customers, building and developing relationships.”

Mr Hilary is busy organising and planning open days for Apex Dynamics UK, where the team brings the products to customers, talking them through its gearbox solutions over refreshments.

Mike Gulliford, managing director of Apex Dynamics UK, commented: “James brings with him a wealth of expertise in automation, motion control, mechanical engineering, and technical consultancy. I look forward to the knowledge, energy, and customer focus he will add to the team in the South and Wales region.

“It’s also great have Malcolm back on board. He is a superb ambassador for Apex Dynamics products and technology, and I have no doubt he will build on the strong existing relationships he has with our customers.”