Midland Pressure Diecasting, which employs 65 people across two sites on Ashmore Lake Way in Willenhall, is celebrating a significant contract haul after securing more than £1 million of new orders in the last six months, having received orders from the automotive, leisure and telecommunications sectors (
midlandpressurediecasting.co.uk).
These have all been secured as a result of customers wanting shorter lead times, greater quality and, in some cases, reduced costs.
Ash Suman, who founded the business in 2000, said: “We are now reaping the benefits of our decision to control as many of the processes under one roof as possible, and this has created an outstanding facility capable of high-pressure aluminium and zinc casting, tool making and precision machining.
“Customers increasingly want to rationalise their supply chains to increase speed-to-market and avoid any potential risks, and we have certainly taken advantage of that.
“We can work on an initial concept and contribute to design for manufacture, preparation of the tooling, the actual casting process and then — using CNC machining — provide the finished part.
“There are not many organisations in the UK that can offer these services in-house, and our ability to do so has paved the way for the recent contracts wins, worth an estimated £1 million.”
Mr Suman added: “It is difficult to find the specialised skills that are required within our trade and, therefore, we value experienced staff who not only contribute to our business, but also pass on their skills to the next generation.
“Our growth plans depend on us having a flexible and skilled workforce, which is why we continue to invest in both young people and more experienced employees.”