Grinding-machine manufacturer Anca (www.anca.com) has redesigned and rebuilt its Web site with its customers’ needs as the core driver.

The resulting site completely overhauls Anca’s blog and content offerings and its product pages, as well as providing a smoother and more-intuitive user experience.

It is also multi-lingual, gives users a seamless transition from desk-top to mobile browsing, and “intelligently pulls the latest content from the new ‘blog space’ for users to access quickly and easily.”

Sepideh Zandieh, Anca’s digital marketing strategist, said: “The Web site redesign was conducted from the ground up.

“We took it back to the drawing board to flesh out what we wanted our new site to achieve and built it around what our customers and other stakeholders would expect from a Web site in today’s digital era. We wanted to clearly articulate our story and share our expertise as a global market leader.

“We have found that our customers are highly digitally savvy. Moreover, our social media community is flourishing as a result of the passion of tool-makers to share ideas and knowledge with their peers.

"Keeping our customers in mind, we have built interactive pages that allow them to: easily find product information; compare machines and accessories with the touch of a button; read related articles or see accessories that give further information about the machine they are looking at; find a trade show where they can see Anca technology in action; and get a contact name and address for their local Anca team in seconds.